• WAVY

    Types 2a - 2c

    DESCRIBED AS: Loose, s-shaped waves that can range from fine to thick and are often prone to frizz. Type 2 waves need lightweight hydration, gentle definition, and anti-frizz support that won't weigh hair down.

    2a: soft waves with a light bend
    2b: beach waves with a loose s-shape and little root lift
    2c: strong, defined s-waves or curls with volume

    WAVE RITUAL: Cleanse with a hydrating shampoo. Condition weekly for moisture and detangling. Prep with a lightweight priming lotion for frizz control. Style with a mousse, gloss, or light cream to enhance wave pattern while maintaining movement. Finish with a humidity-resistant spray for longevity.

    PRO TIPS: To revive looser curls between wash days, refresh with water and a little curl cream or mousse, working in sections to ensure even product distribution, better definition, and less breakage. Avoid heavy oils or butters that can flatten waves. Use a microfiber towel or t-shirt to blot excess water gently. Protect nightly with a satin pillowcase to reduce frizz and maintain wave shape.

  • CURLY

    Types 3a - 3c

    DESCRIBED AS: Springy, defined, and often prone to frizz. Type 3 curls love moisture and lightweight hold.

    3a: loose spirals roughly the diameter of a thumb
    3b: springy ringlets roughly the diameter of an index finger
    3c: tight cork screw curls closer to the diameter of a pinky finger

    CURL RITUAL: Cleanse with a hydrating shampoo. Condition generously for slip and detangling. Prep with a lightweight priming lotion. Style with a curl cream or gel/cream layering to enhance your pattern. Finish with a humidity-resistant styler for longevity.

    PRO TIPS: Apply stylers on soaking wet hair for the best definition. Work product in small sections for even distribution then wrap hair around finger for more defined curls. Use a microfiber towel or t-shirt to blot excess water without disturbing curls. Protect nightly with a satin bonnet, scarf, or pillowcase.

  • COILY

    Types 4a - 4c

    DESCRIBED AS: Tightly coiled, fluffy, and full of volume. Type 4 coils thrive with nourishing moisture, slip, and rich definition.

    4a: smooth loops with spring and bounce, diameter smaller than a pinky finger
    4b: bends in a zig zag formation, diameter smaller than a pinky finger
    4c: zig zig curl pattern with variations of coils slightly undefined, diameter smaller than a pinky finger

    COIL RITUAL: Cleanse weekly, or co-wash if needed. Condition and detangle with a rich, moisturizing formula with mega slip. Layer moisture, starting with a leave‑in priming lotion, followed by a curl cream, and finishing with a gel for extra hold. Wash and go, twist, or braid with a wet setting styling technique for long-lasting definition. Seal ends with a humidity-resistant oil for softness and shine.

    PRO TIPS: Stretch hair with twists or braids to reduce tangles while maintaining curl integrity. Don’t skip the leave-in—Type 4 hair thrives with moisture layering. Diffuse on low heat with low air flow or sit under a hooded dryer to minimize frizz. Protect nightly with a satin bonnet, scarf, or pillowcase.

  • PROTECTIVE STYLES

    For anyone with curly or coily hair who wants to reduce manipulation, maintain moisture, support length retention, and protect their ends—whether for a few days or a few weeks. The goal is retention, not restriction, allowing your natural hair rest and thrive.

    COMMON EXAMPLES: cornrows, box braids, twists, stitch braids, faux locs, sew-ins or weaves, wigs (with the natural hair braided underneath), crochet braids, updos or tucked styles. Even styles you wear for just a few days—like a flat twist set or a low bun—can function as protective styles when done intentionally.

    KEY CHARACTERISTICS: Ends are tucked and protected, tension is controlled, hair is prepped properly, scalp is accessible for care, maintenance is intentional and takedown is gentle.

FILTER BY HAIR TYPE: Select a curl pattern or style to discover the best products for your hair.
Eternal Curls Moisturizing Shampoo Eternal Curls Moisturizing Shampoo

Eternal Curls Moisturizing Shampoo

Regular Price £50.00
 / 
250 ml
Eternal Curls Intense Conditioner Eternal Curls Intense Conditioner

Eternal Curls Intense Conditioner

Regular Price £59.00
 / 
200 ml
Eternal Curls Deep Treatment Masque Eternal Curls Deep Treatment Masque

Eternal Curls Deep Treatment Masque

Regular Price £64.00
 / 
250 ml
Eternal Curls Polish & Protect Oil Eternal Curls Polish & Protect Oil
New

Eternal Curls Polish & Protect Oil

Regular Price £49.00
 / 
100 ml
Eternal Curls Cleansing Crème Eternal Curls Cleansing Crème

Eternal Curls Cleansing Crème

Regular Price £47.00
 / 
250 ml
Curl Gloss Hydration & Hold Curl Gloss Hydration & Hold

Curl Gloss Hydration & Hold

Regular Price £45.00
 / 
175mL
£257.14 / L (£257.14 / L)
Curl Control Silkening Crème Oribe Hair and Body Wash

Curl Control Silkening Crème

Regular Price £45.00
 / 
150mL
£300.00 / L (£300.00 / L)
Priming Lotion Leave-In Conditioning Detangler Oribe Hair and Body Wash

Priming Lotion Leave-In Conditioning Detangler

Regular Price £42.00
 / 
250mL
£168.00 / L (£168.00 / L)
Styling Butter Curl Enhancing Crème Styling Butter Curl Enhancing Crème

Styling Butter Curl Enhancing Crème

Regular Price £47.00
 / 
200mL
£235.00 / L (£235.00 / L)
Straight Away Smoothing Blowout Cream Straight Away Smoothing Blowout Cream
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Straight Away Smoothing Blowout Cream

Regular Price £48.00
 / 
150mL
£320.00 / L (£320.00 / L)
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Curl Gelée for Shine & Definition Oribe Hair and Body Wash

Curl Gelée for Shine & Definition

Regular Price £47.00
 / 
250mL
£188.00 / L (£188.00 / L)
Curl Shaping Mousse curl shaping mousse

Curl Shaping Mousse

Regular Price £41.00
 / 
175mL
£234.29 / L (£234.29 / L)
Hair Alchemy Heatless Styling Balm Hair Alchemy Heatless Styling Balm

Hair Alchemy Heatless Styling Balm

Regular Price £47.00
 / 
150mL
£313.33 / L (£313.33 / L)
Gold Lust Repair & Restore Shampoo Gold Lust Repair & Restore Shampoo

Gold Lust Repair & Restore Shampoo

Regular Price £58.00
 / 
250mL
£232.00 / L (£232.00 / L)
Gold Lust Repair & Restore Conditioner Gold Lust Repair & Restore Conditioner
Bestseller

Gold Lust Repair & Restore Conditioner

Regular Price £59.00
 / 
200mL
£295.00 / L (£295.00 / L)
Gold Lust Transformative Masque Gold Lust Transformative Masque
Bestseller

Gold Lust Transformative Masque

Regular Price £68.00
 / 
150mL
£453.33 / L (£453.33 / L)
Gold Lust Nourishing Hair Oil Gold Lust Nourishing Hair Oil
Bestseller

Gold Lust Nourishing Hair Oil

Regular Price £55.00
 / 
100mL
£550.00 / L (£550.00 / L)
Supershine Moisturizing Cream Supershine Moisturizing Cream
Bestseller

Supershine Moisturizing Cream

Regular Price £57.00
 / 
150mL
£380.00 / L (£380.00 / L)
Oribe Hair and Body Wash Oribe Hair and Body Wash

Run-Through Detangling Primer

Regular Price £43.00
 / 
175mL
£245.71 / L (£245.71 / L)
run through detangling shampoo run through detangling shampoo

Run-Through Detangling Shampoo

Regular Price £44.00
 / 
250mL
£176.00 / L (£176.00 / L)
impermeable anti humidity spray impermeable anti humidity spray

Imperméable Anti-Humidity Spray

Regular Price £45.00
 / 
200mL
£225.00 / L (£225.00 / L)
rock hard gel rock hard gel

Rock Hard Gel

Regular Price £40.00
 / 
100mL
£400.00 / L (£400.00 / L)