- Instantly tones brassiness and brightens strands
- Increases elasticity and softens dry, brittle hair
- Treats existing damage and helps prevent future damage
- Nourishes, hydrates, and adds shine
- Now with 13x more toning pigment
Ships in 1-3 business days
GO TO PRODUCT PAGERESULTS
91% said treatment removed unwanted brassiness*
86% said hair looks brighter and more vibrant*
85% said hair looks visibly healthier*
80% said hair feels less brittle and looks less damaged*
*Based on a consumer-panel survey of 104 participants after two uses.
HOW TO USE
After shampooing, apply generously to wet hair. Leave on for at least one minute or up to three minutes for more intense toning. Rinse. Use once a week in place of a conditioner or as needed.
INGREDIENTS
Restorative Protein and Pea Extract
Target damaged strands, restore softness and elasticity, and seal split ends for helathier looking hair.
Moringa, Olive, and Coconut Oil
Treat the hair shaft to provide damage repair and deep hydration.
Brassica Oil Copolymer
A biodegradable botanical-based polymer that creates a shield around strands to protect from hot tools.
Coconut Water and Marine Algae Extract
Intensely nourishes and hydrates damaged strands to help repair and unveil healthier, more youthful hair.
Macadamia Oil
Smoothes, conditions, and silkens hair while keeping frizz at bay.
INGREDIENTS
Restorative Protein and Pea Extract
Target damaged strands, restore softness and elasticity, and seal split ends for helathier looking hair.
Moringa, Olive, and Coconut Oil
Treat the hair shaft to provide damage repair and deep hydration.
Brassica Oil Copolymer
A biodegradable botanical-based polymer that creates a shield around strands to protect from hot tools.
Coconut Water and Marine Algae Extract
Intensely nourishes and hydrates damaged strands to help repair and unveil healthier, more youthful hair.
Macadamia Oil
Smoothes, conditions, and silkens hair while keeping frizz at bay.
FULL LIST
Aqua/Water/Eau, Cetearyl Alcohol, Glycerin, Isoamyl Laurate, Propanediol, Cocos Nucifera (Coconut) Oil, Polyquaternium-6, Squalane, Stearamidopropyl Dimethylamine, Behentrimonium Chloride, Butyrospermum Parkii (Shea) Butter, Brassica Alcohol, Phenoxyethanol, Cetrimonium Chloride, Parfum/Fragrance, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Hydrogenated Castor Oil/Sebacic Acid Copolymer, Brassicyl Valinate Esylate, Cetyl Hydroxyethylcellulose, Panthenol, Sodium Benzoate, Potassium Sorbate, Caprylyl Glycol, Polyquaternium-37, Dicaprylyl Carbonate, Calcium Gluconate, Sodium Phytate, Oryza Sativa (Rice) Bran Extract, Sodium Dilauramidoglutamide Lysine, Sodium PCA, Quaternium-95, Cinnamidopropyltrimonium Chloride, Sodium Lactate, Arginine, Aspartic Acid, Rosmarinus Officinalis (Rosemary) Extract, Citric Acid, Helianthus Annuus (Sunflower) Extract, PCA, Chamomilla Recutita (Matricaria) Flower Extract, Citrus Limon (Lemon) Fruit Extract, Crocus Sativus Flower Extract, Curcuma Longa (Turmeric) Root Extract, Citrullus Lanatus (Watermelon) Seed Oil, Hydrolyzed Vegetable Protein, Lavandula Angustifolia (Lavender) Flower Extract, Litchi Chinensis Fruit Extract, Zingiber Officinale (Ginger) Root Extract, Butylene Glycol, Hydrolyzed Quinoa, Lauryl Glucoside, Hydrated Silica, Rosmarinus Officinalis (Rosemary) Leaf Extract, Tocopherol, Glycine, Alanine, Galactoarabinan, Salvia Hispanica Seed Extract, Disodium Phosphate, Serine, Silica Dimethyl Silylate, Trehalose, Xylitol, Leontopodium Alpinum Flower/Leaf Extract, Cynara Scolymus (Artichoke) Leaf Extract, Sodium Phosphate, Valine, Oryza Sativa (Rice) Seed Protein, Camellia Sinensis Leaf Extract, Gluconolactone, Isoleucine, Phytic Acid, Proline, Threonine, Oryza Sativa (Rice) Extract, Histidine, Phenylalanine, Pisum Sativum (Pea) Extract, Moringa Oleifera Seed Oil, Olea Europaea (Olive) Fruit Oil, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Litchi Chinensis Pericarp Extract, Sodium Hydroxide, Hexyl Cinnamal, Limonene, Linalool, CI 17200 (Red 33), CI 60730 (Ext. Violet 2).
SEE INGREDIENT LIST FOR ALL PRODUCTSI have naturally black hair and I have been bleaching my hair blonde at home for the last 4 years. There is no sign of life in my hair anymore after all the damage I've done but this bright blonde hair treatment helps get rid of the brassiness and makes my hair look like it's alive by life support. That is saying a lot if you saw how dead my hair is. I really appreciate the applicator and how it makes it easy to reach my roots. It also smells pretty good.
*Reviewer received complimentary product in exchange for their honest review
This is just what I was looking for as I recently bleached my hair to a strawberry blonde color. The purple treatment cancels out any brassy areas and really allows the blonde color to radiantly shine. It’s also a huge plus that this is also a treatment so you are saving time with this 2-in-1 product. My hair felt so soft and nourished after one use and I could see that my hair looked instantly brighter. Thanks to this product I’ve already had a few people comment that my hair looked lighter and were wondering if I dyed it lighter. Great product with instant results!
*Reviewer received complimentary product in exchange for their honest review
I work in the hair industry and a hair treatment is something I always recommend between salon visits. This leaves my hair soft and shiny. The applicator is easy to use and doesn’t leave a mess. The formula doesn’t smell like harsh chemicals and smells lovely. This is definitely a treat for your hair.
*Reviewer received complimentary product in exchange for their honest review
I’m a brunette with light blonde highlights. My hair has recently started looking bronzey but after a few treatments I feel like my hair was brought back to life😭 it looks great plus smells so good!! It’s a bit pricey but worth it especially since it saves on hair touch ups!
*Reviewer received complimentary product in exchange for their honest review
This is a beautiful hair treatment for blonde hair! I have bleached hair (airtouch technique) and my hair gets brassy pretty quickly after toning it. This bright blonde treatment gives my hair a second life! The color looks so bright and cool toned! No more yellow! I also appreciate that it makes my hair feel soft. Plus the packaging is just stunning.
*Reviewer received complimentary product in exchange for their honest review
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