NEW

Hair Alchemy Collection

Hair Alchemy

£113.00
SET

For those seeking strength and length. Used in combination with the Hair Alchemy Shampoo and Conditioner, the Hair Alchemy Fortifying Treatment Serum provides nearly instant fortification: clinically proven to make hair 2.9x more elastic and 133% stronger.* Designed for gifting (and collecting) in a limited-edition box featuring original artwork by Thandiwe Muriu. (Value £130)

This set includes:

  • Hair Alchemy Resilience Shampoo (Standard, 250 mL)
  • Hair Alchemy Resilience Conditioner (Standard, 200 mL)
  • Hair Alchemy Treatment Serum (Travel, 75 mL)

Ships in 1-3 business days

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RESULTS

Hair is 2.9x more elastic and 133% stronger*

*Based on a clinical test after 5 uses of Hair Alchemy Shampoo, Conditioner, and Fortifying Treatment Serum when used as a system vs non-conditioning shampoo

HOW TO USE

Hair Alchemy Resilience Shampoo
Lather, indulge, rinse.

Hair Alchemy Resilience Conditioner
Massage, indulge (for at least one minute), rinse.

Hair Alchemy Treatment Serum
Work a small amount into damp or dry hair to strengthen. Style as usual. Can also be used as an overnight treatment.

ORIBE x THANDIWE MURIU

For our Holiday 2024 Collection, we partnered with Kenyan artist, Thandiwe Muriu, to present a bold expression of beauty through bespoke textiles, hand-crafted upcycled accessories, contemporary photography, and hair styled by talented Oribe hair artists.  
Muriu’s artistic vision—deeply rooted in her African heritage—embodies the jubilant spirit of community and togetherness, with this year’s artwork encapsulating the timeless African proverb:

“When your sister does your hair, you do not need a mirror.”

ABOUT THE ARTWORK

Muriu created two bespoke textile patterns for our collaboration that blend her artistic flair with iconic Oribe design elements. In the pattern, "A Cycle of Togetherness," featured on this gift set, the oval shapes symbolize the deep sense of community that both Oribe and Muriu share. “When I think about community, it’s an unbroken circle of love and support," she says. Muriu was also inspired by Oribe Canales’ “colorful character” and his collections of vintage hairbrushes and mirrors, incorporating references of spiky hairbrushes seen from above, as well as the tight coils, curls, and “O’s” of African hair.

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